Software built around how your wholesale business actually runs.
We sit on top of the ERP you already run and build the systems your team is missing. Pricing and rebates, order processing, margin you can see.
NetSuite
Your ERP holds the data. Your team holds the know-how. Nothing connects them.
Wholesale pricing is specific. Price lists per buying group, confidential rebates, monthly promos, a different file format for every portal. The ERP can't model it, so it lives in spreadsheets and in one person's head.
Prices are re-keyed by hand
When a supplier cost or a customer contract changes, someone re-derives hundreds of prices, keys them into the ERP, and rebuilds every portal file.
Errors go out. Margin leaks.
Items drop to cost, stray zero prices ship, promos get applied twice. Nobody sees it until a customer or an invoice does.
The sales team negotiates blind
No live margin by customer or product. No floor before the call. Sales prep takes weeks and still runs on last quarter's numbers.
The parts of the business where technology can genuinely help.
Each of these stands on its own, and each takes real work off your team. They share the same data underneath, so starting with one makes the others easier when you're ready.
Pricing and rebates
Encode your pricing rules once. When a cost or contract moves, every affected customer price is recalculated, the changes are shown with their margin impact, and one approval pushes them to your ERP and renders every portal and customer file.
Live at a UK food wholesalerOrder processing
Portal and email orders read automatically and drafted as sales orders in your ERP. Your team reviews and approves instead of re-keying. Order entry time becomes selling time.
Live at a UK food wholesalerMargin visibility
Actual margin by customer, product and site. Low-margin and off-catalogue alerts before anything ships. Account managers get self-serve numbers instead of asking finance.
Catalogue management
One clean product record. New lines, delists, repacks and renames flow through to every price list, portal file and customer catalogue, with allergen and nutrition data merged in automatically.
Purchasing
Supplier cost changes captured as they land and checked against expected cost, so prices move before the margin does. Purchase suggestions built from live demand and stock, not last month's guess.
Sales activation
Call lists built from your own order data. Alerts when a site stops ordering. Attribution for samples and promos, so you know what actually lifted volume.
Discovery first. Proof on your data. Then a build you can watch working.
Discovery first
We sit with the people doing the work and spec against what they're trying to achieve, not the spreadsheet they built to cope.
Prove it on your data
Before any build, we run your pricing mechanics on real numbers. That yields the requirements and, usually, leakage you didn't know about.
Build in stages
Each stage is useful on its own. Nothing waits for the whole thing.
Shadow mode first
The system runs beside the current process. When it matches to the penny, your team flips the switch.
Stay on as partner
A monthly licence keeps it running, extended and supported.
We sit on top of what you already run.
Nothing gets ripped out. Your ERP, your spreadsheets, your inbox and your portals stay where they are. We connect to them and take the manual work out of the middle.
- Your ERP stays the system of record.
- We read from your tools, and write back only where it's safe and audited.
- Nothing gets duplicated. No second product or customer list.
A family-owned UK food wholesaler.
Dozens of price lists across buying groups, monthly promos and confidential rebates, all held in one person's spreadsheets. Every month, nine portal price files were rebuilt by hand over four days. Around a hundred orders a day were re-keyed into the ERP. Pricing errors reached customers before anyone saw them.
Prices and orders now go through review and approve. Price files render from one confirmed set of numbers. Errors are flagged before they ship, and the team's time goes back into selling.
Ready to take the manual work out of your business?
Tell us where the hours go. We'll show you what we'd build first.
Talk to us